systems design. the ulm school
In the 1950's, the Ulm School (Hochschule für Gestaltung Ulm) was interested in the implication of design in the world of industry and the shaping of our material culture. Designers there were motivated not by economic prosperity but, on the contrary, by a profound crisis in regards to values and resources. This gave them the opportunity to rethink what it means to give something form in the modern world and about how to democratize access to design.
‘The school accepted industry as a substrate of contemporary society and saw industry and technology as a cultural phenomenon’ (Gui Bonsiepe). The adoption of this position resulted in a new definition of the design profession that had never been seen before. Until then, the purpose of design-related schools was to teach students to bestow beauty upon the objects of daily life. William Morris’s studio, the Deutscher Werkbund and the Bauhaus were filled with artists.
The step taken by the HfG Ulm marked a radical and definitive break with the profession as it had formerly been understood, and linked it indissolubly to industry and technology. Ulm focused on the design, not of individual objects, but of systems of objects in a bid to bring order to the world of products and communication.
The school was a pioneer in the transformation of design in electronics, communications, the corporate image and industrialized construction, but its innovative research did not appear out of nowhere: it had its roots in the Central European industrial culture of the Thonet furniture firm and AEG, and went on to have a multitude of colleagues and followers such as Braun, ERCO, Gardena, Lufthansa, USM Haller or the Bilbao Metro.
Take a look at the videos of the exhibition on DHUB TV.
Location: Espai 1, DHUB, (Montcada, 12)
Dates: September 21st, 2011 – May 20, 2012
Opening: September 20th at 7.30 p.m.
Time: Tuesday to Friday 11 a.m. to 7 p.m. Saturdays, Sundays and Holidays from 11 a.m. to 8 p.m.
RELATED ACTIVITIES
Guided visits
Free guided visits: Saturdays at 12 a.m.
Groups: call 93 256 34 63
Price per person: 2€
Pictogram map
Help us create a virtual pictogram map of Barcelona. Find out how to take part on the Activities page.
DHUB Sessions. The Ulm school
A series of conferences with renowned professionals, linked to the exhibition.
Date: from Janaury the 12th to February the 9th, 2012
Credits
Curators: Neus Moyano, Javier Nieto, Guillermo Zuaznabar
Collaborators:
Enter the code BBJ0CT51FG7I when making your reservation on www.lufthansa.com and enjoy a 20€ discount on your next flight. Applicable to reservations made between September 1st, 2011 until March 31st, 2012 for flights departing between September 1st, 2011 and June 30, 2012.
